Ideal for driving footfall in your store, gym, reception area, pub or other high street premises, a pavement sign or "a-board" will help you stand out across the seasons. Either as a poster or written in chalk, ensure your message grabs attention how you want it to.
Pavement signs are outdoor displays boards used to advertise a business and attract potential customers. These outdoor signs can be used directly outside your business to display promotional messaging, menu specials or opening times; pavement signs are also a great way to direct customers to your establishment if you are tucked out the way of the busy high street. Placing an A-board on the pavement outside your restaurant, pub or retail store is a great way to inform customers of who you are, or what special offers you may have on a particular day. These types of outdoor signage are particularly effective due to being in the direct line of sight of your customers as they are walking by. Get creative with your a-boards to grab the attention of potential customers, why not even try to make them laugh with an amusing message?!
An A-Board, also known as an A-Frame or Sandwich Board, is one of the most popular types of pavement signs. Due to its ‘A’ shape, sandwich boards are double sided and can display messaging to both directions of customer flow, as well as allowing you to display two different messages at one time. A Board pavement signs are lightweight making them easy to re-position when necessary and can be neatly stored away due to the folding frame. Chalkboards are a popular A-Board display as you can quickly change messages and personalise to your business or customer.
A poster stand is an incredible way of informing customers and the public of the products or services you could provide to them; this makes getting the right position of your pavement sign or A-board essential in increasing customer footfall. If your business is tucked away use a pavement sign to direct customers to your shop.
It is important to consider a number of factors when placing your sign on the pavement or outside your business. Firstly, the size of your poster, make sure your poster stand does not obstruct customers as they pass or take up most of the pavement. If your pavement sign is going to be displayed in an area with high traffic, make sure you choose a heavy duty sign that can withstand knocks and bumps.
Keep in mind that the location of your pavement sign may depend on certain regulations from your local council, so be sure to check this out first.
